Stunning Toy Designs

Soft Toys

From traditional to modern, pocket money to gift. If your looking for inspiration or have something specific in mind we have an extensive range of plush toys and design capability to suit your requirements. We have the experience, manufacturing expertise and creativity to help grow and develop your plush offering.

Wooden Toys

We design and manufacture traditional, innovative & affordable wooden toys. Our wooden toys are designed to stimulate childrens imagination and teach creativity through play.


Make a lasting brand impression with our promotional plush toys. Over the last 20 years we have been commissioned by a number of leading retailers, leading brands and Charities to promote special events and specific campaigns.  Our expertise and knowledge in Plush toys has enabled us to work with customers and deliver successful campaign, timely on budget with great results.


Meet Alfie – Our Own Soft Toy Brand

Originally part of a range of animals characters, Alfie the Giraffe stood out from the crowd! A loveable and cuddly character who soon became popular with both adults and children alike. The Alfie brand is evolving across a range of products including greetings cars, plush toys, nursery furnishings, gifts and accessories.

Working With Leading Retailers

8th Wonder are proud to have formed partnerships with many leading retailers both in the UK and overseas.  Our design style and high manufacturing standards have become renowned throughout the industry and we strive to maintain this reputation.


Exceptional Quality

We take the greatest care possible to make sure that our products are safe.  All toys we supply are independently rigorously tested to comply with the European EN71 Safety and/or American ASTM F963 Toy Safety Standards.  All toys we produce for the European market comply with the European Toy Safety Directive & the General Product Safety Directive and bear the CE mark.

Beautiful Product Design

Constantly pushing the boundaries of design, with 20 years of experience in the toy industry, let us share with you our passion and experience with our high-quality professional service. Our expert team of product designers, graphic designers and illustrators are constantly innovating and developing new lines and strive to create flexible solutions that push the boundaries when it comes to materials design and functionality.

In our design process we start with the production of sketches, followed by a vast market research to ensure the designs are appropriate according to the season and styles. We then work up the sketches to enable our suppliers to produce samples. We love transforming ideas into high quality toys!

Our Brands